Lead from your natural competitive advantage
Complexity is easy; simplicity is difficult. I believe the time is ready for leaders who create from their core—driven by deep intrinsic motivation and their natural competitive advantage. Giants like Google, ASML, Lego, and Drip Technology show this in action.
The heart of strategy is our natural competitive advantage: what we love to create, become, and share with the world—not just to make money, but to elevate and transform systems, one step at a time. True leadership shapes the zeitgeist.
The opposite is fragmentation—when strategy, culture, and leadership pull in different directions, chasing markets without roots. This leads to a loss of core identity and organizational soul.
Our offsites and leadership development help you:
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Strengthen your natural competitive advantage—what makes you great at your core
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Align with market trends and high-value opportunities
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Build products and services that matter
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Create leadership and culture as competitive advantage
My deeply held believe: Uniting worlds, creating from the core.
The future is creation, elevating te world.
merging expertises, your value
Business: creating value
Strategy keeps a business relevant. It helps leaders focus resources, face complexity, and deliver products and services that matter. Without strategy, actions scatter. With it, leaders create value for people, planet, and profit. At the heart of strategy lies the constant work of renewing competitive advantage — and this is where psychology comes in.
Psychology: Leading from Strength

Many leaders and organizations rely only on competencies or what Warren Buffett calls economic moats. But real renewal comes from returning to the core — to who we are and the strengths we live from. That is where competitive advantage is recreated. Think of Lego or Netflix, who reinvented themselves. And remember Blockbuster or Kodak, who did not.
Purpose: The Deeper Force
Purpose gives direction. It fuels creativity, shapes new products and services, and grounds leadership in meaning. In today’s world, regeneration is not optional — it is expected. Generations Y and Z demand it, and organizations that align purpose with value creation will lead the future.
The Red Thread
Strength, purpose, and strategy together turn leadership into lasting advantage.
Background
Together with other global tribes, I create and deliver leadership programs for international companies. We serve as Learning and Development Business Partners, Strategic Advisors, and facilitators/trainers. If we can be of help, reach out to me at tom@tomoor.nl.
Business experience
- Alumni, Tias Business School
- Corporate Banking, General Electric Commercial Finance
- Lecturer Organizational Behaviour/ International Business at Business School Notenboom
- International Partnership manager for multinationals

Advanced human psychology
- Certified Enneagram Trainer
- Train-the-trainer @ identity level (Phoenix Opleidingen)
- Career Coaching degree (Vista Nova)
- Trainer Impeccable Leadership